The PITCH named official Fanwear, Off Field Player Apparel partner for MASL W

TAMPA, Florida — Major Arena Soccer League W fans will get the chance to have a smart, sleek new look as a way to promote their favorite team and league starting in the 2026-27 season.

The PITCH Apparel has announced a partnership with MASL W to become the Official Fanwear and Off Field Player Apparel Partner (excluding game uniforms) of the two leagues.

As part of the agreement, The PITCH Apparel has also partnered partnered with MASL 3 -- one of the fastest-growing women's indoor soccer platforms in North America -- featuring teams that include athletes from the U.S. Women's National Indoor Team programs.

The partnership marks a major milestone for The PITCH Apparel as it expands its presence throughout professional and developmental indoor soccer across the United States.

"This partnership is a defining moment for The PITCH," said Billy Harte, Founder of The PITCH Performance Apparel. "From the very beginning, our vision has been to create a brand that represents the passion, culture, and lifestyle of soccer. Partnering with the premier professional indoor soccer league in North America allows us to bring that vision to life for players and fans across every level of the game."

The agreement positions The PITCH Apparel to provide premium fanwear and player apparel throughout the MASL ecosystem, giving supporters, athletes, coaches, and clubs access to high-quality soccer lifestyle apparel designed specifically for the indoor game.

Adding to the excitement, The PITCH also made its national television debut with a 60-second commercial airing on ESPN during coverage associated with the OmegaBall Tournament this August, introducing the rapidly growing soccer lifestyle brand to audiences across the country.

"We are still building our brand identity," added Harte. "It’s more than just another apparel company—we're building a movement that celebrates everyone who lives the game, whether they're on the field, in the stands, or representing soccer in their everyday lives."

The PITCH Performance Apparel will begin rolling out official MASL3 and MASLW collections, team merchandise, and exclusive fan apparel in the coming months, with additional announcements to follow.

"The quality of their work and passion for the sport has impressed everyone in Major Arena Soccer League W and Major Arena Soccer League 3," league President Josh Auden added. "We know fans and off-field personnel will appreciate the quality and design of what they will be offering starting this fall."

About The PITCH Performance Apparel

The PITCH Performance Apparel is a premium soccer lifestyle brand dedicated to inspiring players, coaches, and fans through innovative apparel that reflects the passion, energy, and culture of the beautiful game. From grassroots clubs to professional organizations, The PITCH is committed to helping the soccer community wear its passion with pride.